Video Projects Proposal

Objective

To create a series of videos for Hunsaker smokers social media pages (tailored for Facebook and Instagram)

Tone

We tend to avoid direct sales in our custom videos for businesses. We have three objectives:
1. Make the audience laugh
2. Make the audience remember
3. Keep it brief

Think GEICO ads. One of the most successful ad campaigns that has been going on for literally years.

The Pitch

One of the things I find most fascinating about Hunsaker smokers is the competitions your smokers are used for. I'd love to highlight that aspect of your clientele.

This would involve the creation of a puppet character who's a competitive meat smoker. We create three videos where he prepares his meats for smoking, but to an extreme level:

1. The Introduction
A sort of documentary-esque / buzzfeed imitation where we meet the character and he talks at length about how he comes from a long line of meat smokers. Maybe he even has a photo of his great grandmother immigrating through Ellis Island and she is smoking meat on the ship that brought her over. Maybe he has a picture of his grandfather smoking meat in the trenches of WW2.

2. The Massage Parlor
This is also a chance to highlight your rubs. In order to prepare his ribs for smoking we show him taking the meat to a massage parlor and giving it the spa treatment. A rub down, a bone trimming, all culminating in throwing it in the smoker.

3. The Baby
You probably guessed it... the character treats a turkey or a brisket like a baby before putting it in the smoker. He takes it the park, he plays fetch with it, he changes its diaper... then throws it in the smoker.

COST

Let's talk about it when we connect on the phone. A lot of it will depend on how soon we need these done, where we film them, how much of this proposal changes, etc. Also, you're soon-to-be family so I'm sure we can work something out that's beneficial to both our businesses :)

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Looking forward to connecting in the next week!
​-Travis
email: travismarsala@gmail.com
phone 480-313-6932